F.I.R.E Gems Pte Ltd (F.I.R.E Gems) respects the privacy rights of our customers and we will only track statistics for business purposes. No private information will be disclosed to unrelated entities or any third-party merchant unless required by law. All email addresses in our mailing list are strictly kept confidential.
This Policy is based on the Singapore Personal Data Protection Act 2012 (“PDPA”) and all the associated regulations and guidelines as may from time to time be issued by the Personal Data Protection Commission (“PDPC”) of Singapore.
F.I.R.E Gems practices may be subject to different or more restrictive local laws in jurisdictions outside of Singapore.
We do not facilitate the merging of personally-identifiable information with non-personally identifiable information previously collected from Display Advertising features that are based on the DoubleClick cookie.
Please visit Google Analytics opt-out browser add-on to opt-out of this data collection process.
When making enquiries on our site, personal data includes, among other things, your name; email addresses and telephone numbers; information used to provide products or services; information needed to administer replies and correspondence details; and any other type of information that you choose to provide to us or that we may collect about you through your transactions with F.I.R.E Gems.
Generally, we collect, use, disclose and process your personal data for purposes connected or relevant to our business, or to manage your relationship with us, such as:
- assisting you with your requests, enquiries and feedback;
- processing your transactions with us, or to provide products and services to you;
- administrative purposes, including finance, IT and HR purposes, quality assurance and staff training;
- compliance with laws and regulations, internal policies and procedures, including audit, accounting, risk management and record keeping;
- carrying out research and statistical analysis, including development of new products and services or evaluation and improvement of our existing products and services;
- enforcing legal obligations owed to us, or responding to complaints, litigation or investigations concerning us;
- archiving, storing, hosting, back-up (whether for disaster recovery or otherwise) of your personal data in both physical and electronics media within Singapore;
- such purposes that may be informed to you at the time of when your personal data is collected; and/or any other reasonable purposes related to the aforesaid.
We may release your information when we believe release is appropriate to comply with the law or where litigation or investigations are commenced, enforce our site policies, or protect ours and others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
When disclosing personal data to third parties, we will (where appropriate and permissible) enter into contracts with these third parties to protect your personal data in a manner that is consistent with all applicable laws and/or ensure that they only process your personal data in accordance with our instructions.
It is possible that this website
- Uses Remarketing with Google Analytics to advertise online.
- Third-party vendors, including Google, show ads on sites across the Internet.
- We and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on someone’s past visits to this website.
Data from Google’s Interest-based advertising or third-party audience data (such as age, gender and interests) with Google Analytics may be used to:
- To personalise your experience (your information helps us to better respond to your individual needs)
- To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs)
- To send periodic emails (The email address you provide may be used to send you information, respond to inquiries, and/or other requests or questions.)
You may, however, visit our site anonymously, although this does not preclude any personal data that you willingly provide over our website, email or call for the purposes stated in ‘General Purposes’.
Period of Retention
We keep your personal data only for so long as we need the personal data to fulfil the purposes we collected it for, and to satisfy our business and/or legal purposes, including audit, accounting or reporting requirements.
How long we keep your personal data depends on the nature of the data, for example: we will keep personal data for at least the duration of the limitation period for claims if the personal data may be required for legal proceedings. Some information may be retained for longer, for example where we are required to do so by Singapore law.
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, as long as these parties agree to keep this information confidential.
If you do not want your personal data to be shared among affiliates, you may opt-out of such information sharing by contacting us at firstname.lastname@example.org .
Please note that if you withdraw your consent for a limited purpose, such as for marketing, we may still contact you or use your information for other purposes for which you have not withdrawn your consent and such personal data may still be shared, as permitted under the PDPA and other applicable law.
In future if we begin to send direct mailers, and you do not wish to receive any further information from F.I.R.E Gems regarding launches, offers, promotions or special events via email, you may unsubscribe by clicking the unsubscribe link in our mailers.
When we contact or send you information for the purposes described above, we may do so by post, e-mail, SMS, telephone or such other means provided by you. If you do not wish to receive any communication or information from us, or wish to restrict the manner by which we may contact or send you information, you may contact us to remove your data.
Security of Personal Data
While precautions are taken to ensure that the personal data you provide is protected against unauthorised or unintended access, we cannot be held responsible for unauthorised or unintended access that is beyond our control.
We do not guarantee that our systems or applications are invulnerable to security breaches, nor do we make any warranty, guarantee, or representation that your use of our systems or applications is safe and protected from viruses, worms, Trojan horses, and other vulnerabilities. We also do not guarantee the security of data that you choose to send us electronically. Sending any data is entirely at your own risk.
USAGE OF COOKIES
When you visit our website, we may assign your computer one or more “cookies.” By accessing our website, you agree that we can place cookies on your device.
This website and third-party vendors, including Google, may use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) together to report how our ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to this website. Also, this information will be used to enhance your shopping experience.
Most browsers automatically accept cookies, but you can modify your browser setting to decline cookies. Generally, you can remove these cookies by following directions provided in your Internet browser’s “help” file. If you choose not to allow us to place a cookie on your computer, you may be restricted from some services and some of the interactive features offered on our websites may be similarly restricted or rendered inoperable.
In addition to cookies, we may also use other Internet technologies, such as web beacons or pixel tags, and other similar technologies, to deliver or communicate with cookies and track your use of our website. The information we obtain in this manner enables us to measure the overall effectiveness of our online content, advertising campaigns, and the products we offer through our website. By accessing our website and agreeing to receive our e-mail messages or newsletters, you agree that we can use other Internet technologies such as those mentioned above on your device(s).
THIRD PARTY LINKS
Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
USAGE OF SITE
F.I.R.E Gems may feature pictures, articles, information, digital images, text, data, games, surveys, contests, promotions, advertising, logos, trademarks and other forms of content*** that we deem will be of interest to our customers or visitors. This Content can be viewed, transferred, shared and stored by our customers and guests. However, the ownership of this Content belongs to www.firegems.co and by downloading or storing of this Content does not render the customer or visitor the rights nor ownership to it.
***Collectively, content composed of one or more of the following – text, data, music, sound, graphics, images, pictures, photographs, videos, software or other forms later created or not known at this time.
Content that has been extracted from www.firegems.co and published or shared on any platforms must be credited. F.I.R.E Gems reserves the rights to pursue legal actions against unauthorised usage of this Content.
F.I.R.E Gems reserves the rights to amend any of the policies above at any time. The Effective Date, as stated below, indicates the last time this policy was materially revised. We encourage you to review this page periodically as changes may be made to our policy from time to time regarding the collection and use of your personal data.
[Last updated 16 July 2021]